Posted By
TRACY SCHNEITER
on
1/20/2010 10:20 AM
Do you remember as a kid dreaming of when you would be big enough to sit at the “adult table”? And then when you finally make it, you learn it has its good points and bad. That’s probably how Honda is feeling right now. One of the downsides of maturity is that your days of making progress by leaps and bounds are behind you. We see evidence of this in the recent news about 2009 industry results; Honda gained just 0.2% in U.S. market share for the year. By contrast, the newer kid on the block, Hyundai/Kia gained an impressive 2% year-over-year, picking up a couple hundred thousand units of sales. Honda’s days of easy expansion at the expense of the US Big Three may be over, but on the plus side, it now has time to refine and reap the benefits of the highly flexible and focused organization that it has built.
1 Response
to "Honda's 2009 Market Share Gain"
Jud says:
tracy,
Great job!
Posted: Thursday, January 21, 2010 9:03:20 AM