Posted By
TRACY SCHNEITER
on
1/25/2010 2:58 PM
If you have always been an early adopter, on the cutting edge of fashion, you’re going to have another opportunity to shine again. Nissan is launching its all new electric vehicle, the Leaf, late this year. The Leaf is considered a plug-in hybrid vehicle. Plug-in hybrids run on batteries that are recharged using electricity from the wall plug and can be driven on electricity alone for a range of at least 20 miles. The gasoline engine acts only as a back-up to the electric motor and battery system. Nissan claims to get 100 miles from a single charge.
Nissan’s Leaf won’t be rolling out to dealerships until 2012 but Nissan is testing the vehicle in five major metropolitan markets throughout the US starting late this year. This is a follow-up to their already extensive testing conducted by in-house teams. Expect Nissan to spend a great deal of attention on fine-tuning consumer preferences and needs between now and production launch. It will make the difference between a lackluster entrant and clear brand differentiator in what will be a quickly crowding market space.
Most industry analysts, IRN included, do not expect fully electric vehicles to reach any sort of critical mass for at least ten years. As we have referenced in other posts on this topic, savvy suppliers, however, will develop a strategy now.
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